for the feminine and romantic in all of us.....

ALWAYS hypoallergenic

Designed by women, for women

magic you can wear

Shop by Jewelry Type:


always, always, ALWAYS! our jewelry will never

make your ears itch!

Tarnish Resistant

because we want your jewelry to look new for years and years...


because ALL girls know

that heavy jewelry just isn't It...

Women Owned

cause designing jewelry for women -by women-

is kinda our thing ;)


Have you seen our newest arrivals yet?!

Meet more of our Newest Arrivals

(trust me, they are reallyyyyy gorgeous!)

Now Trending:


Leave In's

(a.k.a) Flat backs, ball backs, and micro hoops. Leave In's are jewelry that can be left in for months at a time and are perfect for new piercings!

Meet the jewelry that has been taking the world by storm!

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Calling all boutiques, salons, and small business owners! We would absolutely LOVE to work with you!

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Utah, USA Based

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1 Year Warranty